Archive for June 2026
Case Study: Running Google Ads for a Niche B2B Market
When Google’s automation can’t understand your market, you need a different approach. Here’s how we built a Google Ads campaign from scratch for a genuinely niche B2B client, and delivered a 9x potential return on ad spend in the first quarter.
Read MoreTwo Landmark Maternity Reviews Are Coming. Here’s How to Protect Yourself.
This month, the birth trauma and maternity community faces one of the most significant weeks in recent memory. On 24th June, the Ockenden Nottingham review publishes. This is the largest maternity inquiry in NHS history, examining around 2,500 individual cases of harm to babies and mothers at Nottingham University Hospitals NHS Trust. Six days later,…
Read MoreAI Literacy: What the EU AI Act Means for Your Business
AI literacy is now a legal requirement under the EU AI Act, and it applies to any business using AI tools, not just those building them. Article 4 sets out what your team needs to know, and August 2026 is the enforcement deadline. Here’s what it means for your business, and how to get compliant.
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