Social Media
This Is Why AI Shouldn’t Do Your Graphics
In all honesty, as a trained designer with over 10 years of experience, AI is really starting to p*ss me off. I didn't need a hypothetical to make this point. ...
Why Letting AI Write Your LinkedIn Thought Leadership Posts Is a Really Bad Idea
Let's be honest now. We've all been tempted. You've got a LinkedIn post to write, your brain is fried because you have 50836583 things to do at once, and there's...
Personal Branding on LinkedIn: Why It Matters More Than Ever for Founders and Leaders
Let’s be honest. People don’t connect with logos. They connect with people. And nowhere is that more true than on LinkedIn. For founders, CEOs and senior leaders, LinkedIn is no...
Is the “LinkedIn Gender Bias” a thing?
I thought I’d talk about how demoralising LinkedIn feels right now if you’re a woman running a business. Because honestly, it’s getting harder and harder to shake the feeling that...
Affinity vs Adobe: Which toolkit actually fits your team?
Affinity vs Adobe is the question we’ve been asked recently and if you’ve ever tried to pick a design stack while a campaign clock ticks down, you’ll know this truth:...
Canva Update 2025: The new Creative Operative System
Canva Update 2025: What this actually means for busy marketing teams: When Canva drops a massive update, it’s easy to skim the hype and file it under “cool, but will...
Why Your Personal Brand Matters (Especially When You’re a Founder)
If you’re a founder, you already have a personal brand. The only question you need to be asking yourself is whether it’s happening by accident… or by design. I learned...
Stop Wasting Money: LinkedIn Ads Best Practices That Actually Work
If you’ve ever uttered the words “LinkedIn ads don’t work”, you need to read on. LinkedIn ads can be a goldmine for B2B marketers - but they can also be...
Case Study: Shining a Light on Inequality across Birth Trauma Awareness Week 2025
Birth Trauma Awareness Week Campaign 2025 For Birth Trauma Awareness Week 2025, the Birth Trauma Association (BTA) set out to raise national awareness of one of the most urgent but...
How NOT to Fail on LinkedIn: The LinkedIn Algorithm 2025 Updates
The LinkedIn algorithm 2025 has had a refresh, and if you’re trying to build a brand, grow a following, or generate leads on the platform, you’ll want to pay attention....
