Meet our founder, Rachel Coles

Founder of Conv3rt Marketing | Speaker | Birth Trauma Campaigner

Learn more about Conv3rt and why Rachel chose to run a values-based marketing agency.

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Hi, I’m Rachel Coles, founder of Conv3rt Marketing, speaker, podcast host, and a passionate advocate for better conversations around maternal mental health, birth trauma and leadership with heart.

I built Conv3rt to do marketing differently. After years of seeing teams under pressure, strategies lacking clarity, and businesses chasing activity over impact, I wanted to create an agency rooted in strong values, smart thinking and genuinely human marketing.

I’m a strategist by trade, but at the heart of everything I do is people. Whether I’m helping brands grow, speaking on a stage, appearing on a podcast or campaigning for change, my focus is the same: using my voice and expertise to make a meaningful difference.

Why I built Conv3rt Marketing

Conv3rt was built on the belief that great marketing should feel clear, purposeful and human.

Too often, businesses are left with disconnected activity, unclear messaging and teams expected to deliver results without the strategy, support or structure to make it work. I founded Conv3rt to change that.

Today, we help organisations build stronger brands, create better marketing strategies and connect with the right audiences in a way that feels commercially smart and true to who they are.

For me, marketing has never just been about visibility. It’s about trust, clarity and building something sustainable.

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Speaking, podcasts and public appearances

Alongside running Conv3rt, I regularly speak at events, appear on podcasts and contribute to wider conversations around marketing, leadership, mental health, motherhood and campaigning.

I speak openly about the realities of building a business, leading with values, protecting mental health and using your platform for something bigger than visibility alone.

Over time, I’ve also appeared across podcasts, media and interviews to share insight on marketing, maternal mental health, birth trauma, women in business and the importance of more human leadership.

Maternity campaigning and advocacy

My advocacy work is deeply personal.

Following my own experience, I have become a passionate campaigner for better awareness, support and change around birth trauma and maternal mental health. This is a space I care about deeply, and one where I am committed to helping drive more honest conversations and real change.

That campaigning work has become a meaningful part of my public voice. It sits alongside my work in marketing because both are rooted in the same belief: people deserve better communication, better support and to feel seen.

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Recognition and credentials

2025 was a busy year personally!

I was proud to be a finalist for Mental Health Champion of the Year at the CRN Women & Diversity in Channel Awards, in recognition of my commitment to mental health advocacy and people-first leadership in 2025.

Alongside that, I was one of the Top 100 Marketing Influencers at the Technology for Marketing Awards, and a finalist for Female Entrepreneur of the Year at the Small Business Awards.

In the media

As a campaigner for birth trauma, I have been featured in the media, especially when talking about the Birth Trauma Inquiry and National Maternity Review.

Being visible in the media isn’t just about publicity, it’s about building real trust. PR helps people get to know the human behind the business, and for us, that’s what marketing is all about: connection, clarity, and confidence.

Podcasts, articles, and interviews give myself the space to dig deeper into the stories, strategies, and beliefs that shape Conv3rt. And they give listeners (and future clients!) a chance to learn, relate, and think, “yes, this is someone who gets it.”

  • Sky News Maternity Special

    Rachel shared her experience with 5 other powerful women in the Sky News Maternity Special, identifying where the gaps were in maternity care.

  • Channel4

    Rachel spoke to Channel4 news as part of their "Fact Check" special on staffing pressures in the NHS and how this impacted the birth of her son.

  • Sky News

    Rachel spoke to Sky News about the impact of birth trauma after the government's announcement of a national review into maternity care.

  • Radio 5 Live

    On the day the National Maternity Review was announced, Rachel spoke as part of a panel on Nicky Campbell's Breakfast Show about her birth trauma.

  • A screenshot of the article our founder Rachel Coles features in in the Mirror

    The Mirror

    When the government announced a national review into maternity care, Rachel spoke to The Mirror Online about her experience giving birth in an Essex hospital.

    A screenshot of the article our founder Rachel Coles features in in the Mirror
  • Metro

    Rachel shares her personal experience of birth trauma and the lack of consistent mental health support for new mums across the UK.

  • iNews

    Featured in iNews, Rachel opens up about her experience with PTSD following childbirth. She reflects on the long road to recovery, and why greater awareness and compassion in maternal care are so urgently needed.

  • BBC News

    Rachel’s story was included in the BBC’s coverage of the UK inquiry into birth trauma. She adds her voice to a growing movement calling for systemic change in how maternal health is supported and spoken about.

  • Yahoo News

    In Mental Health Awareness Week, Rachel, shared how a difficult birth left her with PTSD and severe post-natal depression

An interview with Rachel

Rachel, how long have you been doing this and how did Conv3rt come about?

I’ve spent years leading and delivering marketing across brand, demand gen, and digital. Conv3rt Marketing was born from a simple idea: smart, empathetic marketing should focus on storytelling and look after the humans doing it.

We’re now a full-service agency partnering with marketing leaders who want clarity, momentum, and measurable results.

Who are your clients, exactly?
What if you haven’t worked in my specific niche?
How are you different from other agencies or freelancers?
What type of client do you partner best with and what do you expect from me?
Who is not a fit?
So… what exactly do you do? What’s included in “full-service”?
Does this really work?
What results can I expect?
Can I speak to former clients?
How quickly will I see results?
How do I give myself the best chance of “record-time” results?
Will I recover my investment?
How will we work together? What’s the engagement model?
How long do engagements last? Do clients re-up?
What are your services “like” in practice?
Do you accept credit cards?
I’m busy. How much of my time will this take?
What happens if internal stakeholders aren’t aligned?
How do we get started?
If I’m not ready, how can I sample your work at low cost?
What if we need to pause or change direction?
Can I bring your team in just for content or paid media?
Final one… why Conv3rt? Why you?