SEO, GEO and AEO for Progressive Businesses
Google's changed. Your SEO strategy probably hasn't.
Search engine optimisation that actually keeps up; including making sure AI answers mention you, not just your competitors.
If your SEO strategy still revolves around stuffing keywords into blog posts and hoping for the best, we really need to talk.
Search has evolved and people don't just Google things anymore. They ask ChatGPT or Claude, they get AI Overviews at the top of search results, and they expect answers without clicking a single link. If your content isn't structured for that world, you're invisible in the places that matter most.
We help growing businesses get found; not just on traditional search, but across the AI-powered tools your customers are already using. That means proper SEO foundations and a forward-looking GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) strategy that makes sure your brand shows up consistently.
"We have real clarity about who we are and what we do now. Our purpose resonates with our market, our positioning is stronger and lead quality is up"
Brendan Nel, CEO and Founder, Pupil Pathways
What we actually do
So what do your SEO services look like?
- Technical SEO audits: We fix the stuff under the bonnet that's stopping Google from loving your site
- Keyword and content strategy: We ensure we're writing about what your audience actually searches for
- SEO blog content: Researched, structured, and written to rank (not just to exist) using our proven methodology
- On-page optimisation: We update titles, meta descriptions, headings, internal linking, all the bits that add up
- GEO strategy: We structure your content so AI tools cite you in their answers
- Monthly reporting that tells you what moved, what mattered, and what's next
What the F*** EO? A No-Nonsense Guide to SEO, AEO and GEO
Remember when SEO was just... SEO? Those were simpler times. Now the marketing world has thrown AEO, GEO, LLMO, AIO, and GSO into the mix, and frankly it’s starting to feel less like a digital strategy and more like someone fell asleep on a keyboard.
So we said enough is enough, rolled up our sleeves, and wrote a jargon-free, plain-English guide to all these terms because you deserve to actually understand what people are banging on about in your next marketing meeting.
The bit you actually care about...
So what’s the cost...
Well in all honesty, it depends on exactly what you need.
We ideally need to sit down, have a chat and work out what approach is best for you.