Award-Winning EdTech Marketing Agency
Marketing that actually understands education.
You're selling into a sector with long buying cycles, cautious stakeholders and zero tolerance for rubbish. We get it, because we've been doing this for years. And you need a different approach because it's hard.
We get it. Marketing to schools is HARD
Most agencies treat education like any other B2B sector and we know it isn't like ANY OTHER B2B sector.
Your buyers are teachers, (IT leads, SLT, procurement teams and governors) often all in the same room, all needing something different. Budgets are tight and scrutinised, trust has to be earned before anyone signs anything and "growth hacks" don't land with people who spend their days looking out for children.
You don't need to just make more noise. You need marketing that understands the sector, speaks its language, and actually converts.
Understanding EdTech Marketing
Navigating the educational landscape can be complex, especially when it comes to marketing your EdTech products. That’s where Conv3rt steps in.
From startups to scale ups, we’ve got the expertise to make a real impact, no matter where you are in your journey.
Discover more about our EdTech marketing campaigns and the services we offer. We'd love to create a bespoke package to drive the results that matter to you.
We've also created a guide to finding the best EdTech marketing agency in 2026. Take a look below for full insights on what you do (and don't) want from your edtech marketing partner.
EdTech companies we've worked with
"I've worked with Conv3rt in several companies and they just get the education sector. Their grasp of all elements of the marketing spectrum make them perfect for any education company."
- Ian Hunter, Founder and Director of Lime Education Consulting
WHAT WE DO
Our EdTech Marketing Services:
We're a full-service marketing agency, but a lot of EdTech companies come to us with specific needs, including:
- Marketing strategy: A plan built around how education ACTUALLY buys.
- Fractional CMO support: Senior marketing leadership, without the full-time salary.
- SEO & paid advertising: Getting in front of the people making the decision, at the point they're ready to make it.
- Content & campaigns: Case studies, thought leadership and comms that build the trust this sector runs on.
- Social & PR: Visibility that positions you as credible..
- AI marketing & training: Practical tools and upskilling for your team.
Case Study: Pupil Pathways
When we first met, the team described a familiar situation. With a part-time marketing function, they were lacking the expert knowledge and experience to enhance their go-to-market strategy. Marketing was happening, but there was no clear strategy that enabled them to deliver the results they required to support their growth plans for a national platform.
We stepped in as an embedded, sleeves-rolled-up extension of the team. Rachel Coles, our Founder and CEO, personally manages Pupil Pathways due to her 10+ years of experience within the EdTech market.
"Rachel is one of the best fractional Marketing Directors I’ve worked with and is prepared to roll up her sleeves.”
- Brendan Nel, Founder and CEO of Pupil Pathways
EdTech Marketing Strategy
We don’t believe in a one-size-fits-all approach. Instead, we focus on understanding your audience, the challenges they face and how your solution meets their needs.
From content creation to digital marketing campaigns, we craft bespoke strategies that elevate your brand, engage education leaders and drive measurable results.
Let’s work together to unlock your full potential in the EdTech market.
Beyond the blue links
Why SEO, GEO and AEO should be treated with the same effort, and what it means for EdTech companies.
For most of the last fifteen years, growth teams at EdTech companies have treated “SEO” as shorthand for one thing: ranking on Google. I hate to break it to you, but that assumption is now out of date.
We’ve written this guide to explain what has changed, why EdTech is particularly exposed, and what a modern, integrated approach to organic visibility looks like
Social Media For EdTech Marketing
A strong social media strategy is key for EdTech companies to build brand awareness, engage with your target audience, and reach both educators and decision-makers.
As an EdTech marketing agency, we'll craft custom strategies tailored to any social media platforms you use, helping you connect with your audience where it matters most.
Want to learn more? We've pulled together a social media planning guide for EdTech companies.
Website Design for EdTech Companies
A fresh website design can transform your EdTech brand, improving user experience, showcasing your product’s value and driving conversions.
Enjoy mobile-optimised, SEO-friendly and secure sites that engage your target audience. When you choose a website redesign with Conv3rt, you’ll have full visibility of the design development process and the final say before sign-off.
Let us help you make an impact with your digital presence and drive meaningful connections in the education space.
Content Marketing for EdTech Companies
At Conv3rt, content marketing is our bread and butter. From whitepapers to webinars, through to case studies and compelling copy, it's the foundation for all the best EdTech websites.
We specialise in bringing your brand to life through engaging content that resonates with your audience. Our approach focuses on building trust and authority while converting visitors into customers.
With our expertise, we’ll create a compelling narrative that not only showcases your brand, but also connects with your audience on a deeper level.